Solorex
The product that I have conceptualised, researched and designed is a roll-on sunscreen applicator hand tool.
Solorex aids in protecting skin from unwanted burn caused by exposure to the sun. This is achieved through the use of a pump inside that when squeezed by the easy to hold grip buttons push sunscreen lotion through the top holes, lubricating the above surface. The sunscreen is then applied in the easiest way possible, merely sliding or wiping the applicator onto the wanted protection area
It is targeted at 25-35 year old successful business men, who are always busy and ‘on-the-run’, yet always want to look their best. They want to keep their ‘cool’ composure at all times when in the public, and do not generally want to be seen applying products to their face. Applying sunscreen can be seen as ‘childish’, and the target market wants to stay away from this ‘look’.
Solorex is designed to be subtle for the user, taking its looks from cologne bottles and male electric shavers, items that the target market regularly use. It also camouflages easily into the users clothing attire.
The applicator takes a mature look at sunscreen applicators, designed for adults. This takes the many current roll-on bottles that are focused at getting children to apply sunscreen by using bright colours and chunky bottles in a new direction towards adults. Solorex fits in with the target markets attire, meaning it does not attract unwanted ‘childish’ attention.
The differing shape, form and alternate use of materials of Solorex causes it to be an item of intrigue. The use of stainless steel gives it a manly, industrial look, allowing the user to feel like he is - a man. Black is a mysterious colour, and that helps cloak and alter a perception on what the product is. Solorex is designed to take away the embarrassing look of putting on sunscreen in public, and replace it with a sleek, covered and non-attention making action, meaning the user can continue with their ‘always manicured’ look at all times.
The shaver like system allows the user to pick up Solorex and automatically know what to do. As the target market would always maintain themselves, they all know how to use an electric shaver. As the applicator uses this principle, it is first nature to the user as to how to use Solorex. Another addition is since, shaving the face is a masculine task, the user again feels manly using Solorex, as he is using an action that associates itself as being successful, clean and manly.
Being a small discreet size allows Solorex to be taken anywhere, allowing sun protection whenever needed.
