Solorex
The product that I have conceptualised, researched and designed is a roll-on sunscreen applicator hand tool.
Solorex aids in protecting skin from unwanted burn caused by exposure to the sun. This is achieved through the use of a pump inside that when squeezed by the easy to hold grip buttons push sunscreen lotion through the top holes, lubricating the above surface. The sunscreen is then applied in the easiest way possible, merely sliding or wiping the applicator onto the wanted protection area
It has been designed to
It is targeted at 25-35 year old successful business men, who are always busy and ‘on-the-run’, yet always want to look their best. They want to keep their ‘cool’ composure at all time when in the public, and do not generally want to be seen applying products to their face. Applying sunscreen can be seen as ‘childish’, and the target market wants to stay away from this ‘look’.
The Rolls-Protec is designed to be subtle for the user, taking its looks from cologne bottles and male electric shavers
Stainless steel
Black
Shaver like
Squeeze system
Small discreet size
Likeness to products familiar to target market