The 11th Hour

Leonardo DiCaprio brings to the forefront issues that are affecting us on an even grander scale than I originally thought. The extent to which neglect and abuse of the environment is getting to was purely demonstrated through the imagery presented. The oil, landfill, fires... damage which is getting to damage un-control, with comical pun purely intended. At what point do we all look at ourselves and the environment beyond the pristine picture we've made for ourselves in our immediate surroundings?

Industrial designers who understand the environment and the impact their work has on it are becoming super heroes to the masses. Super Josh will hopefully consider all bad guy implications that will be required to be sorted out on any project he does.

A re-shape of activities is necessary to avoid these large-scale ecological problems that the future (and the present) face. Education into areas of sustainability needs to be represented through designs and products, used as teaching tools and implements to get the environmental emergency siren across to consumers. New techniques need to be developed to replace those which are producing unnecessary waste, both power wise and resources wise. And industrial designers should be embracing these at every turn, whenever there is a whiff of a further sustainable technique, its implementation should be conscripted.

The natural balance that has been tipped over needs to be restored. the only way to do this is to use what was originally given to us, to not waste and to not turn forms of energy into unusable energy (unless of course we learn how to utilize it). Human beings are a part of nature, so there is obviously some give into resources etc we can use, but we should not at all take this as an opportunity to take other's shares of this. We are an intelligent species and together, we can come up with the ways necessary to live in balance, with industrial designers at the forefront of this.