Although the ‘big picture’ is always something to think about, in every sense of it whether it be a bill board made of pixels, a country made up of states etc, it is the small details that create and affect the overall end. As Paul Bennett says, we need to “reconcile the big with the small”, the small being the individual or the person.
Good ideas are always blatantly obvious, and its because sometimes we look too far ahead and too big, that we miss what is right in front of us. This is common with what a client expects for a product, however sometimes it is needed to, as Bennett tells us, “hold up a mirror in front of them, and say this is what’s really going on”.
Looking at the situation from the point of view of the person looking out, as opposed to the organisation looking in gives a whole lot of perspective on the little things that can be done/altered to make a difference, which can lead to a change in the overall product or project.
Design needs to have an ‘un-blinkered’ view, looking all the way to the edges to explore the never ending possibilities that can always come up. We use the world around us to create our own design solution and experiences, so an all over view is needed to extend these.
Another way to look at the smaller ‘picture’ of our projects is to plain not know, where we constantly put ourselves backwards, scraping our minds and looking at things afresh. This helps reframe the ordinary, putting ourselves in other people’s shoes, absorbing how they feel about situations and objects, and using that information in our own design solutions.
“Pick battles big enough to matter, small enough to win”
Thursday, August 28, 2008
Thursday, August 21, 2008
Video Reflection 4: Yves Behar
Yves Behar teaches us to think about how we can create a different relationship between our work and the world through our design. We bring value to a business, and in turn the users, where the values we put into products ultimately create the values that become a soul for a company, or the companies, that we work for.
As Behar says, “as designers, they want us to put pretty things outside of the box”, referring to our desire to reflect on ourselves as to what we want to see in a product.
When designing a product, we take the “nerdy, techy stuff out of it, and make as beautiful as we can. The value we put into products as the designer, ultimately creates the value. Passion is also a part of this, where great technology’s occur because of the passion of the designer.
Design helps break the ice, and get over the stigma that is present before it comes about. We keep in mind and work together on keeping the values of what we can do, where we can change the companies we work for, and “together, change the world”.
Taking technology and finding a use for it in a different way as it has previously been used, as well as maybe adding another functionality to it, adds to the idea that we constantly need to explore as a designer. This message reiterates for me, where I find from this knowledge that I want explore a lot more into the surroundings of the design profession.
From the video I have learnt to think about how we can create a different relationship between our work and the world, bringing value to the business AND the users
Behar brings me to be aware of the entire overall ‘package’ that comes with a design, e.g. the website for the product and the packaging. From this, we need to be able to attach the user to all of it.
As a designer, we do not have to just focus on the needs and wants of the product brief, but we can transfuse our own experiences and beliefs into it as well, adopting a more personal reflection to the consumer.
Part of design is to not just come up with a new product, but to also create a new experience from an existing one. Yves Behar’s ‘LeafLamp’ is an example of this, where he has created a new experience with light.
The 3D design, the ideas and the branding of a design all becomes deeply connected, where at the end of the day, they all create our values, something that I did not fully comprehend before viewing Yves Behar.
As Behar says, “as designers, they want us to put pretty things outside of the box”, referring to our desire to reflect on ourselves as to what we want to see in a product.
When designing a product, we take the “nerdy, techy stuff out of it, and make as beautiful as we can. The value we put into products as the designer, ultimately creates the value. Passion is also a part of this, where great technology’s occur because of the passion of the designer.
Design helps break the ice, and get over the stigma that is present before it comes about. We keep in mind and work together on keeping the values of what we can do, where we can change the companies we work for, and “together, change the world”.
Taking technology and finding a use for it in a different way as it has previously been used, as well as maybe adding another functionality to it, adds to the idea that we constantly need to explore as a designer. This message reiterates for me, where I find from this knowledge that I want explore a lot more into the surroundings of the design profession.
From the video I have learnt to think about how we can create a different relationship between our work and the world, bringing value to the business AND the users
Behar brings me to be aware of the entire overall ‘package’ that comes with a design, e.g. the website for the product and the packaging. From this, we need to be able to attach the user to all of it.
As a designer, we do not have to just focus on the needs and wants of the product brief, but we can transfuse our own experiences and beliefs into it as well, adopting a more personal reflection to the consumer.
Part of design is to not just come up with a new product, but to also create a new experience from an existing one. Yves Behar’s ‘LeafLamp’ is an example of this, where he has created a new experience with light.
The 3D design, the ideas and the branding of a design all becomes deeply connected, where at the end of the day, they all create our values, something that I did not fully comprehend before viewing Yves Behar.
Thursday, August 14, 2008
Task 3 Video Response: Ross Lovegrove
Design is an art form, one that it is influenced by the world around us and the different human reflections and intakes that we see. The way that an object ‘feels’ and reflects this to a user, recognises the connection that people should feel with their designs.
With a design, you let your surroundings influence the design, not the design influence the surroundings. Organic shape and form become funky. You don’t set out to design ‘funky’.
We, as industrial designers, are the ‘Translators of Technology’, bringing new materials and styles, shapes and forms to the rest of the world.
‘Fat Free’ design is a saying that suggests a lot to me about design, as it demonstrates that objects do not need to have lots of added parts, but only what is needed. It should be organic, and feel natural in its environment, and not clunky, as demonstrated by Ross Lovegrove and his coral inspired chair. The ideas to a design project need to be inspired by my surroundings, and developed then by me. Again, we are the ‘Translators of Technology’, travelling between products, materials and our surroundings.
The touch, soul and emotion of my product towards myself allow me to understand fully how I feel, as it is a representation of what I see around me.
We do not need to put things in a design to make it a certain personal element, such as ‘funky’. It will develop into this itself as long as the design has taken into account its organic state, its reflection on the influences of the designer and the inspiration for what it can become and influence itself.
I now also understand that design is not only ‘design’ as how we saw it last century, but it is now the 21st century art-form.
With a design, you let your surroundings influence the design, not the design influence the surroundings. Organic shape and form become funky. You don’t set out to design ‘funky’.
We, as industrial designers, are the ‘Translators of Technology’, bringing new materials and styles, shapes and forms to the rest of the world.
‘Fat Free’ design is a saying that suggests a lot to me about design, as it demonstrates that objects do not need to have lots of added parts, but only what is needed. It should be organic, and feel natural in its environment, and not clunky, as demonstrated by Ross Lovegrove and his coral inspired chair. The ideas to a design project need to be inspired by my surroundings, and developed then by me. Again, we are the ‘Translators of Technology’, travelling between products, materials and our surroundings.
The touch, soul and emotion of my product towards myself allow me to understand fully how I feel, as it is a representation of what I see around me.
We do not need to put things in a design to make it a certain personal element, such as ‘funky’. It will develop into this itself as long as the design has taken into account its organic state, its reflection on the influences of the designer and the inspiration for what it can become and influence itself.
I now also understand that design is not only ‘design’ as how we saw it last century, but it is now the 21st century art-form.
Wednesday, August 6, 2008
What are your major “take-home messages” from the video?
This video really made me think about giving personality to product.
What possibilities does the video suggest for your growth as an industrial designer?
This video makes me think about customization of products to suit particular personalitys and lifestyles. I.E. the Prada revamping.
How have your opinions about design changed as a result of the video?
as the video described, the environment is exttramental , not only in design, but in the way we will go about life. a closely related source, treehugger.com, the envrionment definitly impacts the 'who, what, when, how and why we design'
This video really made me think about giving personality to product.
What possibilities does the video suggest for your growth as an industrial designer?
This video makes me think about customization of products to suit particular personalitys and lifestyles. I.E. the Prada revamping.
How have your opinions about design changed as a result of the video?
as the video described, the environment is exttramental , not only in design, but in the way we will go about life. a closely related source, treehugger.com, the envrionment definitly impacts the 'who, what, when, how and why we design'
Jimmyjane created a smooth, clean and sensual form in their FORM 6 Massager, that takes it away from the ‘seedy and dirty other types’ that the product competes with. The Massager, as the name suggests, is a massager, but used in a way that makes it more commonly known as a ‘vibrator’.
The Form 6 Massager’s curvaceous contours allow it to be held in the hand ‘in anyway imaginable’, giving the massager a presence of freedom and a sensual personality. With the ‘different sized ends in all the right places’ design of the Form 6, customers will eagerly purchase it. With its ability to be used in a position of whatever the user prefers, a waterproof cover, minimal sound and with the stylish looks of a piece of art all encapsulated in the design, Jimmyjane’s Form 6 Massager is sure to reach its modern upper-class ‘adult’ audience with aplomb.
The Form 6 Massager’s curvaceous contours allow it to be held in the hand ‘in anyway imaginable’, giving the massager a presence of freedom and a sensual personality. With the ‘different sized ends in all the right places’ design of the Form 6, customers will eagerly purchase it. With its ability to be used in a position of whatever the user prefers, a waterproof cover, minimal sound and with the stylish looks of a piece of art all encapsulated in the design, Jimmyjane’s Form 6 Massager is sure to reach its modern upper-class ‘adult’ audience with aplomb.
Line
There is no straight line, just all smooth flowing and rounded curvescurves, making it ‘an all round experience’
Shape
It is very rounded and long in proportion, with slight bends, magnifying the feminine shape, a target market of the Form 6 Massager
Pattern
The differing end sizes and minimal button scheme propose a simple and harmonic pattern to the user
Texture
A smooth finish, with no jagged or rough edges, create a pleasurable and smooth experience
Colour
A choice of ‘female’ colours, that that adhere to the overall sensual development of the product, considering highly the feminine views
Balance
Symmetrical going down its length, where it creates an even fullness to show its satisfaction to the audience it adheres
Rhythm
A slow steady rhythm that creates a ‘sexy’ experience
Harmony
Everything links as it is, it is rounded and coherent, where everything connects as one
Form
The smooth body is reminiscent of a stone, with the prolonged body pronounciating the human body and male features.
Subscribe to:
Posts (Atom)
