Video Reflection 4: Yves Behar

Yves Behar teaches us to think about how we can create a different relationship between our work and the world through our design. We bring value to a business, and in turn the users, where the values we put into products ultimately create the values that become a soul for a company, or the companies, that we work for.

As Behar says, “as designers, they want us to put pretty things outside of the box”, referring to our desire to reflect on ourselves as to what we want to see in a product.

When designing a product, we take the “nerdy, techy stuff out of it, and make as beautiful as we can. The value we put into products as the designer, ultimately creates the value. Passion is also a part of this, where great technology’s occur because of the passion of the designer.

Design helps break the ice, and get over the stigma that is present before it comes about. We keep in mind and work together on keeping the values of what we can do, where we can change the companies we work for, and “together, change the world”.

Taking technology and finding a use for it in a different way as it has previously been used, as well as maybe adding another functionality to it, adds to the idea that we constantly need to explore as a designer. This message reiterates for me, where I find from this knowledge that I want explore a lot more into the surroundings of the design profession.

From the video I have learnt to think about how we can create a different relationship between our work and the world, bringing value to the business AND the users
Behar brings me to be aware of the entire overall ‘package’ that comes with a design, e.g. the website for the product and the packaging. From this, we need to be able to attach the user to all of it.

As a designer, we do not have to just focus on the needs and wants of the product brief, but we can transfuse our own experiences and beliefs into it as well, adopting a more personal reflection to the consumer.

Part of design is to not just come up with a new product, but to also create a new experience from an existing one. Yves Behar’s ‘LeafLamp’ is an example of this, where he has created a new experience with light.

The 3D design, the ideas and the branding of a design all becomes deeply connected, where at the end of the day, they all create our values, something that I did not fully comprehend before viewing Yves Behar.